Cody Delistraty on “How Self-Branding Killed Individuality”

“I think a lot of us feel like we are more multifaceted than social media or résumés or article bios* allow us to express. The problem though is that there are a lot of people who are pretty good at a lot of things, but not so many people who are really good at one thing. And in the “real” world — that nebulous destination of business and bills that parents the world over warn their children about — one must be very good at one thing. And showing, proving, persuading someone or some entity that you are very good at said thing… well, that’s the essence of self-branding.”

Excerpt, as published on Medium: “How Self-Branding Killed Individuality On the Decline of the Renaissance Man”, by Cody Delistraty


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